After you have created an explainer video with great animation and a killer script, it is time to use it in a way that will increase business. And for you to do that, you must get the video noticed by people. Unless you can market the video properly and get lots of people to view it, the time and efforts put in to create it will definitely go to complete waste.
As some smart person once said, an explainer video should be like a mini skirt. It should be long enough to cover everything you want to convey to the viewer and short enough to keep them interested. There’s been a bloodbath (not really) over how long or short a good explainer video should be. Let us try to find out the answer in this article.
The world is moving at a lightning pace and businesses are moving towards explainer video marketing even faster. If you haven’t jumped on the bandwagon yet and are worried about whether your investments will prove fruitful or not, go through the following points that outline why you should increase your explainer video budget.
When you are advertising your company or products, you need to choose your words carefully. Think of your prospect, the viewer of the video, as a person you are meeting for the first time. You would not share every aspect of your life with a person you have just met, would you?
So you decided that an explainer video is needed to promote your services as it will give your business the necessary boost you’ve been looking for. You zeroed in on the type of script you want, you pinpointed a trustworthy animation company and asked for a quote. Since hearing that quote, you have been spending sleepless nights questioning your decision of getting an explainer video in the first place.