2014 April

Explainer-Video-Blog-34

Explainer Video Is The Best Marketing Strategy Today

By | Explainer Videos, Marketing | No Comments

With the internet overloaded with information and people getting busy with their lives, an online advertisement gets perhaps only a fleeting moment to catch the attention of the viewer. According to studies, the average human attention span is only about 8 seconds so if you are planning to write a crisp and informative article about your products, it will probably not work very well.

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Martinez-Animated-Video

What Are Explainer Videos And Why Should You Use Them

By | Explainer Videos, Marketing | No Comments

An “Explainer Video” is an online advertisement or promotion video that tries to capture the most salient points in a product or service from a customer’s point of view. The usage of explainer videos gained momentum since the advent of Web 2.0 when giants like Google started to use it on a regular basis. Social media sites like FaceBook, YouTube and Twitter made it easy to share explainer videos across multiple platforms.

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