As some smart person once said, an explainer video should be like a mini skirt. It should be long enough to cover everything you want to convey to the viewer and short enough to keep them interested. There’s been a bloodbath (not really) over how long or short a good explainer video should be. Let us try to find out the answer in this article.
The world is moving at a lightning pace and businesses are moving towards explainer video marketing even faster. If you haven’t jumped on the bandwagon yet and are worried about whether your investments will prove fruitful or not, go through the following points that outline why you should increase your explainer video budget.
When you are advertising your company or products, you need to choose your words carefully. Think of your prospect, the viewer of the video, as a person you are meeting for the first time. You would not share every aspect of your life with a person you have just met, would you?
So you decided that an explainer video is needed to promote your services as it will give your business the necessary boost you’ve been looking for. You zeroed in on the type of script you want, you pinpointed a trustworthy animation company and asked for a quote. Since hearing that quote, you have been spending sleepless nights questioning your decision of getting an explainer video in the first place.
We live in a fast paced, modern society. People in this society are always busy, they need to know everything fast. This is where Explainer Videos come in. It is an awesome way to describe your services to the customers and what is in it for them. Learning what makes the Best Explainer Video will give you an edge over your competitors any time. Here are the main components of a great Explainer Video.
Creating an explainer video is only the first part towards your advertising plans. Once you have the video created, you might be lost for options. After all, what good does an explainer video do if you do not know how to use it properly? Well, don’t worry, inside we discuss the most tried and tested ways to give your video the necessary exposure.
An animation video is the perfect way to capture the attention of potential clients. Since 2008, animated explainer videos have largely toppled the traditional live action videos from its throne. These videos are shorter, create a lot of impact and reach the prospects round the clock via internet. Needless to say that despite tough competition, animation is a good career choice at the moment and if you are planning to launch your own animation studio then even better.
If you need an explainer video done for business purposes and have the necessary animation skills and animation software under your belt, creating your own video is the most cost effective solution. This plan, however, will not work if you are not an animation master so to speak.