An explainer video is an impeccable marketing tool crafted especially for the modern business environment. It can benefit businesses in increasing turnover and creating brand awareness among the masses. Making an explainer video is, however, not cheap. Hence before you go ahead with the production of one, you must find out beforehand if your business needs an explainer video.

With the internet overloaded with information and people getting busy with their lives, an online advertisement gets perhaps only a fleeting moment to catch the attention of the viewer. According to studies, the average human attention span is only about 8 seconds so if you are planning to write a crisp and informative article about your products, it will probably not work very well.

An “Explainer Video” is an online advertisement or promotion video that tries to capture the most salient points in a product or service from a customer’s point of view. The usage of explainer videos gained momentum since the advent of Web 2.0 when giants like Google started to use it on a regular basis. Social media sites like FaceBook, YouTube and Twitter made it easy to share explainer videos across multiple platforms.

An explainer video is the 21st century way of marketing and advertising.People today want information fast and easy like their fast foods. An explainer video does this job perfectly by providing a bird’s eye view of the benefits a person can expect from a product or company and poking their curiosity.