What Are Explainer Videos And Why Should You Use Them
An “Explainer Video” is an online advertisement or promotion video that tries to capture the most salient points in a product or service from a customer’s point of view. The usage of explainer videos gained momentum since the advent of Web 2.0 when giants like Google started to use it on a regular basis. Social media sites like FaceBook, YouTube and Twitter made it easy to share explainer videos across multiple platforms.
What Is An Explainer Video?
An explainer video is usually a short animated video created for educational and promotional purposes. As olden methods of advertisements such as live action videos, promotional emails and articles on websites started to become ineffective, explainer videos stepped in to fill the void. These videos are created for the modern day consumer who does not have time to learn about technical mumbo-jumbo and luxury features about a product. These videos are created to explain briefly the benefits the customer can realize from a product and leave them with a call-to-action.
Why Should You Use An Explainer Video?
As mentioned earlier, it is the latest and most relevant method of advertising without boring your prospects to death. But here are some other benefits that you can bank on:
- Explainer videos are easily viewed on most devices. Anyone browsing the net over their smartphones, tablets, desktops or laptops can view your video.
- They can be integrated in a variety of Web 2.0 websites, like blogs and other commercial websites that allow advertisements.
- They are available for viewing over the internet 24/7. Whenever your prospects are online, no matter what time zone, state or country they are in, they can see it and contact you.
- Explainer videos build the interest of a prospect first, allowing you to explain your services and features in detail to a very hot lead. Since the prospects are contacting you, you have a better chance of converting them into customers.
- Since explainer videos are animated, they are usually quite cost effective yet very flexible
These are some of the compelling reasons behind using explainer videos to grow your business. With the help of a professional explainer video and animation company, your advertisement will be ready for the world to see.