What To Do With Your Explainer Video
Creating an explainer video is only the first part towards your advertising plans. Once you have the video created, you might be lost for options. After all, what good does an explainer video do if you do not know how to use it properly? Well, don’t worry, below we discuss the most tried and tested ways to give your video the necessary exposure.
Find A Proper Host For Your Explainer Video:
The first part after creating the explainer video is choosing a suitable video host for it. Choosing a good host can give your campaign the much needed boost. Choice of the video host depends on the type of business you are and your target audience. If you are B2B company, professional video hosts like Vimeo Pro, Brightcove and Wisita are the best choices. These are perfect for on-site SEO. These hosts will provide you features like video analytics tools and branded players.
If you are a B2C business, however, video websites like Metacafe and Youtube are your best bets. It always pays to use more than one host.
Market Your Explainer Video Like There Is No Tomorrow:
The main purpose of your explainer video is for as many people to watch it as many times possible. In order to achieve that, you need to market your video accordingly. Starting from your email signature to your newsletters, from your website to your blog, links to your coveted video should be everywhere. You should also share the video with on your social media pages. The more people watch the video, the better the chances of finding hot prospects.
Make Use Of Video Analytics Tools:
Most paid video hosts will give you video analytics tools as a part of the package. These tools are crucial to the success of your campaign as they provide you critical information like the number of people watching your explainer video, the duration of their viewing, the performance of the video at different times of the day and if your video is actually able to make an impact or not. This data will allow you to fine tune your campaign and indicate if you need to invest more time and effort into your explainer video venture.
Get Help From Your Explainer Video Company:
If you are not sure about what to do with your explainer video at all, you can get help from your explainer video company as well. More often than not they will be able to guide you in the right direction.
Now that you know how to capitalize on your freshly created explainer video, go ahead and turn your target audience into a stream of hot prospects.